Have you spotted white strawberries at the store lately? 🍓

Sweet, rare, and naturally white — strawberries like you’ve never seen before.

They’re not unripe — they’re sweeter, rarer, and full of fascinating history. Discover why these creamy berries are turning heads and taste buds alike.

White strawberries have quietly moved from luxury fruit markets and high-end restaurant menus into everyday grocery stores, sparking curiosity among shoppers who stumble upon these pale, cream-colored berries. Unlike traditional red strawberries, white strawberries are fully ripe when harvested and offer a sweeter, more tropical flavor profile. Their rise in popularity has led many people to ask the same questions: what are white strawberries, why are they white, and why do they often cost more than their red counterparts?